Privacy Policy
Wiscon Tactical LLC
Effective Date: October 16, 2026
Wiscon Tactical, located in Racine, Wisconsin, respects your privacy and is committed to protecting personal information. This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit or make a purchase through our online store. It also describes certain privacy rights that may apply under federal and state law.
This Policy is intended to describe our current practices. It does not create rights or obligations beyond those provided by applicable law. The rights and disclosures that apply to you may depend on your state of residence, the nature of your interaction with us, and whether a particular law applies to Wiscon Tactical.
1. Information We Collect
When you use our website, contact us, or place an order, we may collect the following categories of information:
- Identifiers and contact information, such as your name, email address, phone number, billing address, shipping address, and mailing address.
- Commercial information, such as order details, purchase history, products considered or purchased, and transaction information.
- Information necessary to complete firearm purchases and transfers, including receiving FFL information and legally required documentation.
- Internet or other electronic network activity information, such as IP address, browser type, device information, referring pages, and website usage data.
- Payment-related information. Payment information is handled through the payment processing services used by our store. The information retained by Wiscon Tactical depends on the payment methods and services used.
- Information you provide when contacting us, requesting support, submitting a privacy request, or otherwise communicating with us.
- Inferences or preferences that may be derived from your interactions with our website, to the extent we create or receive them.
We may collect information directly from you, automatically through your use of the website, and from service providers or other parties involved in fulfilling an order or complying with legal requirements. We do not intentionally collect sensitive personal information unless it is reasonably necessary for a transaction, legal compliance, security, or another permitted purpose.
2. How We Use Your Information
We may use personal information to:
- Process, fulfill, ship, and support orders.
- Arrange firearm transfers and communicate with receiving FFLs.
- Verify identity, eligibility, age, licensing, and other information when required for a lawful transaction.
- Process payments and prevent fraud, abuse, unauthorized transactions, and other security incidents.
- Communicate with customers about orders, requests, services, policies, and support matters.
- Provide, maintain, troubleshoot, and improve our website and services.
- Personalize or measure website functionality and performance, where applicable.
- Maintain business, accounting, tax, shipping, and transaction records.
- Comply with federal, state, and local laws, regulations, court orders, subpoenas, and other legal processes.
- Protect our rights, property, customers, employees, service providers, and the public.
- Carry out other purposes disclosed at the time information is collected or otherwise permitted by applicable law.
We will not use personal information for materially incompatible purposes without providing any notice required by law.
3. BigCommerce and FFL Cockpit
Our online store operates on BigCommerce, which provides e-commerce hosting and related store functionality.
We also use FFL Cockpit to support applicable firearms-related order and transfer processes.
Information may be processed by these services as necessary to provide their respective functions. Payment processors, shipping providers, security providers, and other service providers may also process information on our behalf. Their own privacy policies and applicable service agreements may govern their handling of information.
We do not control the privacy practices of third-party providers. We encourage you to review their current privacy notices for additional information.
4. Sharing of Information
We may disclose personal information when reasonably necessary with:
- BigCommerce and FFL Cockpit.
- Payment processors and financial service providers.
- Shipping carriers, distributors, and receiving Federal Firearms Licensees (FFLs).
- Service providers that help operate, maintain, secure, analyze, or support our website and business.
- Professional advisers, insurers, auditors, and business transaction participants, where appropriate.
- Government agencies, law enforcement, regulators, courts, or other parties when required or permitted by law.
- Other parties with your direction or consent.
We do not sell personal information to third parties for money. We do not knowingly sell or share personal information of children in violation of applicable law. We do not use or disclose sensitive personal information for purposes prohibited by applicable law.
We may disclose aggregated or deidentified information that cannot reasonably be used to identify an individual, subject to applicable legal requirements. If we deidentify information, we will take reasonable measures to maintain it in deidentified form and will not attempt to reidentify it except as permitted by law.
If Wiscon Tactical is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.
5. Firearms-Related Records
Wiscon Tactical may collect and retain information and records necessary to complete lawful firearm transactions and satisfy applicable federal, state, and local requirements.
Records subject to mandatory retention requirements will be maintained for the periods required by law. We will not delete records when doing so would violate applicable legal or regulatory obligations, interfere with a transaction or investigation, or be inconsistent with applicable recordkeeping requirements.
Firearms-related records may include information required by law or by an FFL, carrier, payment provider, regulator, or other participant in a lawful transaction. We will handle such records in accordance with applicable law and our actual business practices.
6. Cookies and Website Tracking
Our BigCommerce storefront and any third-party applications we use may employ cookies, pixels, log files, and similar technologies to operate the shopping cart, remember preferences, maintain security, authenticate users, prevent fraud, and measure website performance.
Where applicable, visitors can manage cookie preferences through the options provided on our website or through their browser settings. Disabling certain cookies may affect website functionality. Browser-based “Do Not Track” signals may not be recognized unless required by applicable law.
We do not currently make a representation that every third-party technology used on the website is covered by a universal opt-out mechanism. The technologies and providers used may change over time.
7. Information Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or loss. No electronic storage system or internet transmission can be guaranteed to be completely secure.
If a security incident affects personal information, we will provide notices and take other actions required by applicable federal or state law.
8. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including to provide services, complete transactions, maintain business and financial records, resolve disputes, enforce agreements, prevent fraud, protect security, and comply with legal, regulatory, tax, accounting, firearms-related, and reporting obligations.
Retention periods vary depending on the type of information, the purpose for which it was collected, the sensitivity of the information, applicable legal requirements, and whether a dispute, investigation, audit, or legal hold applies. When information is no longer needed, we will delete, destroy, deidentify, or anonymize it when reasonably practicable and consistent with applicable law. We cannot promise deletion of information held by third-party providers or information that must be retained by law.
9. Privacy Requests and Consumer Rights
Depending on applicable law, you may have rights to request access to, correction of, deletion of, or information about certain personal information. Some laws may also provide rights to obtain a copy of personal information, opt out of certain targeted advertising, profiling, sale, or sharing activities, limit certain uses of sensitive personal information, or appeal a decision concerning a privacy request.
These rights are not absolute and may be subject to exceptions. For example, we may retain or decline to delete information needed to complete a transaction, comply with legal or regulatory obligations, maintain required firearms-related records, detect or prevent fraud or security incidents, protect legal rights, or fulfill other purposes permitted by law.
To make a privacy-related request, please contact Wiscon Tactical using the contact information below. Please identify the nature of your request and provide sufficient information for us to evaluate it. We may need to verify your identity before responding. We will not discriminate against you for exercising a privacy right, except as permitted by applicable law.
We will respond within the time required by applicable law. If we deny a request where an appeal right applies, our response will explain how to appeal. If you believe we have not adequately addressed your request, you may also contact the applicable state attorney general or other regulator, subject to that agency’s procedures and jurisdiction.
10. Federal and State Privacy Laws
Federal laws may regulate particular types of information or activities, including payment information, communications, marketing, children’s information, data security, and firearms-related records. State privacy laws may provide additional rights and obligations depending on where you live and whether the law applies to Wiscon Tactical.
This Policy is not a complete statement of every federal, state, or local law that may apply. We will comply with applicable legal requirements and will provide any additional notices, choices, or rights required by those laws. If a state-specific notice or right applies to you, that notice or right controls to the extent of any conflict with this Policy.
Wisconsin residents may have rights under applicable Wisconsin law, including laws concerning data security, consumer protection, breach notification, and specific categories of information. Other states may provide broader consumer privacy rights. Because applicability and thresholds vary, we do not represent that every right under every state privacy law applies to every visitor or customer.
11. Marketing Communications
If we send promotional communications, you may opt out by following the unsubscribe instructions in the communication or by contacting us. Opting out of promotional communications will not necessarily stop transactional, service, legal, or security-related communications.
We will handle marketing communications and consent or opt-out requests in accordance with applicable law.
12. Children’s Privacy
Our website is not intended for children to make purchases. We do not knowingly collect personal information from children in violation of applicable law. Firearm purchases and transfers are subject to all applicable age, eligibility, and legal requirements.
If we learn that we collected personal information from a child in a manner prohibited by law, we will take reasonable steps to delete it, subject to legal and recordkeeping requirements. If you believe a child may have provided personal information to us, please contact us using the information below.
13. Third-Party Websites
Our website may contain links to third-party websites or services. Wiscon Tactical is not responsible for the privacy practices, content, security, or policies of websites we do not operate. We encourage visitors to review the privacy policies and terms of those services.
14. Complaints and Regulatory Contact
If you have a question, concern, or complaint about our privacy practices, please contact Wiscon Tactical first using the contact information below. We will review the matter and respond as appropriate.
You may also submit a complaint to the attorney general, consumer protection agency, or other privacy regulator in the state where you reside or where the alleged conduct occurred. You may have additional rights to appeal or seek other remedies under applicable law. Nothing in this section limits any rights or remedies available under federal or state law.
15. Changes to This Policy
We may update this Privacy Policy as our business practices, website services, or legal obligations change. Updated versions will be posted on our website with a revised effective date. If required by law, we will provide additional notice or obtain consent for material changes.
16. Contact Wiscon Tactical
For questions, complaints, or requests concerning this Privacy Policy, contact:
Wiscon Tactical
Business Location: Racine, WI
Email: info@wiscon-tactical.com
Website: www.wiscon-tac.com